A/B Testing: Examples & Tools

A/B Testing: Examples & Tools

Our Hong Kong digital analytics experts are experienced in popular A/B testing tools including Google Optimize, Adobe Target and Optimizely to help Hong Kong enterprises set up and run A/B tests in order to improve their user experience, increase engagement and the number of qualified leads.

A/B testing is an essential part in digital marketing. A/B testing is an experiment involving variant A (the original) and variant B, which is created by changing at least one element from the original to find out which version drives the most traffic and the best conversion rate, and thus maximize your ROI.

There are several types of A/B tests to optimize the design, user experience (UX) and settings, which can be conducted by changing the position or colour call-to-action (CTA) button, removing an unnecessary form field, or modifying advertising targeting options. A standard A/B test includes:

  • Recognize an issue which affects user behaviour
  • Establish a hypothesis to be tested in the A/B test
  • Select an element to examine
  • Create version A and B
  • Pick target audiences and decide sample size
  • Make use of A/B testing tool to conduct a A/B test
  • Validate or invalidate your hypothesis by analysing the test results
  • Take action and optimize assets and campaigns

Contact us now for more details about A/B testing!

本公司發現一些嫌疑人透過即時通訊應用程式(如WhatsApp)及網站進行欺詐活動或詐騙行為,其中涉及未經授權和不當地冒用我們公司名義,旨在欺騙接收信息者。

嫌疑欺詐活動包括:

未經授權使用我們公司的名稱,偽造我們網站以及官方招聘的內容。
冒名頂替者虛假聲稱或假裝為我們公司員工在即時通訊應用程式(如WhatsApp及網站)中以我們公司名義招聘,但未經我們公司同意或授權。
欺騙受害者在網站上執行某些任務,假裝是我們公司指派的工作。受害者完成任務後未能收到約定的報酬。

我們公司特此聲明:

我們絕不涉及任何上述活動,與任何此類活動無任何關聯。
上述活動均未經我們授權。
我們不透過即時通訊應用程式進行招聘活動。
我們只有一個官方域名 "digiec.com"。
我們公司正在嚴肅處理這些事件,並已報警,以便進一步調查和採取行動。
如有任何疑問,請致電(+852) 6470 9058或電郵至info@digiec.com與我們聯絡。

2024年10月17日