Analytics Training

Analytics Training

At digiEasy, we understand the importance of data-driven decision making in digital marketing. This is why we offer training courses in Google Analytics (GA) and Google Analytics 4 (GA4) that can help businesses of all sizes leverage the power of data to improve their online presence.

GA is a free web analytics service provided by Google that tracks and reports website traffic, while GA4 is the latest version of GA that offers even more advanced tracking and reporting features. Both tools allow businesses to gain insights into how users interact with their website and marketing campaigns, which can then be used to optimize the user experience, increase conversions, and grow their business.

Comprehensive Understanding

Our GA and GA4 training courses are designed to help businesses harness the full potential of these powerful tools. By taking our courses, you’ll gain a comprehensive understanding of how GA and GA4 work, and how they can be used to drive growth in your business.


One of the key advantages of our training courses is that they are tailored to the needs of your business. We understand that every business is unique, which is why our courses are designed to be flexible and adaptable to your specific goals and objectives. Whether you’re just starting out with GA and GA4, or you’re looking to take your data analytics to the next level, we can provide the training you need to get there.

Professional Tutors

Another advantage of our training courses is that they are led by experienced professionals who have extensive knowledge of GA and GA4. Our instructors have years of experience in the digital marketing industry, and are certified in Google Analytics, so you can be sure that you’re learning from the best. They’ll provide you with the skills and insights you need to make data-driven decisions in your business.

Hands-on Experience

Our training courses are also highly practical, providing hands-on experience with GA and GA4. This means that you’ll get to practice using the tools in a real-world context, allowing you to apply what you’ve learned directly to your business. You’ll learn how to set up and customize GA and GA4, track user behavior and traffic patterns, and interpret the data to drive growth.


Our training courses are designed to be accessible and affordable for businesses of all sizes. We understand that not every business has the budget to hire a full-time data analyst, which is why our courses are a cost-effective way to gain the knowledge and skills you need to succeed in the digital marketplace.

In conclusion, our GA and GA4 training courses are an excellent way to gain the knowledge and skills you need to make data-driven decisions in your business. They are flexible, practical, and affordable, and will provide you with the insights you need to grow your business and stay ahead of the competition. At digiEasy, we are committed to helping businesses of all sizes succeed in the digital marketplace, and our GA and GA4 training courses are just one of the many ways we do that.

Below please find our outline of the GA and GA4 training courses (Could be further modified based on your business needs):

I. Introduction to Google Analytics 4

1. Overview of GA4 and its features

2. Setting up a GA4 property and tracking code

3. Differences between GA4 and traditional Google Analytics

II. Understanding Website Traffic and User Behavior

1. Overview of GA4 metrics (e.g. sessions, users, conversion events)

2. Understanding visitor sources and channels

3. Tracking user behavior and conversion paths

4. Understanding user demographics and interests

III. Analyzing Website Performance

1.  Setting up website goals and tracking conversion events

2. Understanding site speed and performance

3. Analyzing website content and structure

4. Identifying and fixing website issues

IV. Enhancing Marketing Efforts

1. Integrating GA4 with Google Ads

2. Understanding and analyzing advertising performance

3. Setting up and tracking campaigns

4. Optimizing campaigns for better performance

V. Customizing Reports and Dashboards

1. Creating custom reports and dashboards in GA4

2. Using segments and filters to focus analysis

3. Sharing reports and dashboards with stakeholders

VI. Advanced Topics and Best Practices

1. Using GA4 API and Google Tag Manager

2. Best practices for data privacy and security

3. Tips for optimizing website performance and user experience with GA4

VII. Conclusion and Next Steps

1. Recap of key concepts and best practices

2. Q&A session and final thoughts

3. Suggestions for further learning and resources.