Our Hong Kong digital analytics experts are experienced in popular A/B testing tools including Google Optimize, Adobe Target and Optimizely to help Hong Kong enterprises set up and run A/B tests in order to improve their user experience, increase engagement and the number of qualified leads.
A/B testing is an essential part in digital marketing. A/B testing is an experiment involving variant A (the original) and variant B, which is created by changing at least one element from the original to find out which version drives the most traffic and the best conversion rate, and thus maximize the ROI of your digital marketing spends.
There are several types of A/B tests to optimize the design, user experience (UX) and settings, which can be conducted by changing the position or colour call-to-action (CTA) button, removing an unnecessary form field, or modifying advertising targeting options. A standard A/B test includes:
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