What is Marketo?
Marketo, an Adobe company, is a leading marketing automation tool focusing on B2B business. Taking advantage of Marketo’s powerful features like real time customization and engagement program to master complex lead nurturing, digiEasy can tailor localized marketing automation solutions to fit your target customers in Hong Kong, as well as integrate Marketo with your current CRM systems.
Marketo’s Smart List & Flow
Smart List feature helps you to define who to be included in a report, a list or a smart campaign according to the applied filter criteria. This is especially useful when it comes to determine marketing qualified leads (MQL), which is one of the important goals in lead generation. Flow feature works with Smart List feature to allow actions to happen to a qualified group of members, and this enables a high level of customization and flexibility for drip campaigns setup and lead scores update. Learn more about how digiEasy makes use of Smart List and Flow functions to make your marketing automation easier.
Marketo’s Engagement Program
With Engagement Program, one of the most useful features of Marketo, you are empowered to manage different marketing campaigns and achieve complicated drip nurturing with ease. You can also evaluate content engagement level across various campaigns within the same engagement program in Engagement Stream Performance report, as well as find out the members of an engagement program who have exhausted all content and send them other relevant content.
LaunchPoint is a powerful integration service available in Marketo to ensure smooth synchronization between Marketo and other platforms. You can add a LinkedIn Matched Audience or Facebook Custom Audience based on the lists or smart lists of contacts established in Marketo. Beside ad networks, Marketo allows CRM integration like Saleforce or Microsoft Dynamics as well. Let our experienced Marketo experts assist your marketing automation with the integration setup.
Marketo’s Automated SEO Method
By automatically evaluating, discovering, and optimizing phrases, Marketo’s cross-channel engagement helps you to generate search traffic even without knowing anything about SEO. You are not required to conduct your own keyword research since Marketo will assist you in completing these time-consuming chores. An automated SEO method assists you in remaining visible in search engine results. You may quickly get suggestions on how to boost your SEO and manage your SEO strategy. Marketo professionals at digiEasy are skilled in assisting our clients in improving their SEO and increasing the visibility of their website through Marketo.
Marketo’s Experience Manager
Too many platforms to handle, and it’s too time-consuming to update information one by one? Marketo’s Adobe Experience Manager can assist you. The content elements can be readily reused to give a consistent consumer experience. Furthermore, Adobe Experience Manager enables marketers and developers to collaborate on content editing. It can help to ease conversation and generate more exciting ideas. Adobe Experience Manager can also help you to make a website in a breeze. You can easily create pages with out-of-the-box components such as breadcrumbs, forms or navigation. If you are interested in Marketo’s Experience Manager, let contact our Marketo experts to learn more.
Marketo’s Performance Insight
We are all aware that to improve, it is critical to fairly analyze the enterprise’s business performance. However, as we must extract data from siloed systems, patch the data as a finished report, and work with analysts, the process of gathering data and reporting the marketing revenue performance can be time-consuming. Performance Insight is one of the most important add-on features of Marketo that provides powerful insights into the performance of marketing programs. You can quickly demonstrate your return on investment (ROI) for upcoming marketing strategy. Additionally, the Marketo Performance Insights Dashboard offers a variety of reports that can be quickly created, saved, and sent among other teams. Learn more by contacting digiEasy Marketo experts who are well experienced in making insight with the use of MPI.